As a busy mom, wife, business owner, and friend - I notice I pay a lot of attention to my outfit when I'm going to the gym. I wanted something that would transition to running errands (there are so many as a mom!), and still allow me to feel confident and put together. Really, I wanted to be comfortable, but still cute!
pHERfect Fit was created for women just like myself. It was created for the busy mom that wants to feel comfortable while running errands and while going to the gym (or brunch with girlfriends!)
My role here at pHERfect fit is to create my own fashion trend for women who enjoy stepping out of their comfort zone. My active wear is based off of bringing the softer colors back into style - a more natural, earthy feel. I want women to wear pHERfect Fit, and it be a representation on their spirits, calm, collective and positive energy.